The project
A self-initiated website concept for a fictional hair e-commerce business.
Hair E-commerce
CrownHair
Custom / E-commerce Website
A hair-commerce concept designed around texture discovery, product detail and simulated shopping.
Concept Project
This is a self-initiated WebPaddy concept created to demonstrate an approach for this industry. It is not presented as client work. Demo interactions are simulated, and the premium concepts use AI-generated imagery.
Self-initiated concept
Case study
The project, goal and approach.
The goal
Help shoppers compare hair textures, explore products and understand a potential order.
Our approach
A luxury hair storefront with distinct styles, product quick views and a browser-only shopping basket.
What we built
The work involved.
Texture-led collections
Product quick views
Shopping basket
Checkout preview
The customer journey and conversion approach.
Help shoppers compare textures through clear product imagery and quick views, then explore a simulated basket and checkout.
This describes the intended concept experience, not measured business results.